Mcdonald s The Biggest Fast Food Chain - 2903 Words

Business Management(1210) Tristan Loewen Mandeep Singh Sandhu carson heppell Introduction McDonald’s is the biggest fast-food chain in the world. The McDonald’s brand is worth about 95 billion dollars U.S., which leads the next place restaurant, Starbucks, by 78 billion dollars U.S. (Statista) McDonald’s makes the most money in fast food on the planet. 27.57 billion dollars U.S. was made in revenue in 2012(Statista). Currently, McDonald’s has over 35,000 restaurants operating all over the world in over 100 countries, which adds up to serving around 100 million people per day(Statista). All of this wasn’t possible if it wasn’t for Ray Kroc. In 1954, Ray Kroc had used all of his life savings in a becoming the exclusive distributor for a company that distributed milk shake makers called Multimixer. Kroc had heard word that there was a hamburger stand in California called McDonald’s, running 8 Multimixers at a time and he wanted to know why they needed so many for one hamburger stand, so he went to California to visit the stan d. Having a menu with not many items to choose from, Kroc was surprised at how many people were coming to buy McDonald’s food. Kroc was so intrigued, he asked the owners, Dick and Mac MacDonald, to open more restaurants, which he would do personally. The first McDonald’s restaurant that Kroc opened himself was in Des Plaines, Illinois in 1955, which had the first ever Golden Arches (6th most known brand in the world as of 2013)Show MoreRelatedMcdonald s The Biggest Chain Of Fast Food Restaurants840 Words   |  4 PagesMcDonald’s is the biggest chain of fast food restaurants in the world. In 2015, company has 36,525 outlets worldwide in 119 countries (MCD Annual Report 2015, 2016, p. 13) serving more than 70 million customers on daily basis (Mackey, 2014). McDonald’s is operating in Informal Eating Out (IEO) segment (restaurant industry) and though it is the top brand in the world, year 2014 was difficult for the company. The global sales of the company dropped by 1% and operating income decreased by 4% (MCD AnnualRead MoreMcdonald s The Biggest Chain Of Fast Food Restaurants1377 Words   |  6 PagesExecutive Summary McDonald s is the biggest chain of fast food restaurants in the world, having over 35,000 outlets and serving around 68 million customers on daily basis in 119 nations and on an average basis every McDonald restaurant serves 1916 customers on daily basis. The project focuses on McDonald’s financial health, strategies, business decisions, performance, growth, projections and opportunities. Company focuses on 5 p’s approach that is people, products, place, price and promotion toRead MoreMcdonald s The World s Biggest Chain Of Hamburger Fast Food Restaurants Essay1585 Words   |  7 PagesMcDonald s is the world s biggest chain of hamburger fast food restaurants, serving around 68 million customers every day in 119 nations crosswise over 35,000 outlets. Founded in the United States in 1940, the organization started as a grilled restaurant worked with Richard and Maurice McDonald. In 1948, they redesigned their business as a hamburger stand utilizing generation line standard. Ray Kroc joined the organization as an established agent in 1955. He in this way acquired the chain fromRead MoreCorporate Level Of The Mcdonalds1329 Words   |  6 Pagesanywhere in the world that have been able to sustain the level of growth of McDo nalds. McDonalds began by selling only hamburgers and has expanded its menu as well as its franchises on a global platform. According to Robert Hartley, McDonalds Corporation faced a decline. McDonalds Struggled to grow as a result of constantly opening new stores, the acquisition of other fast-food franchises and a few discrepancies in the McDonalds menu. (Hartley, 2014, p.75). But as I conducted further research, I haveRead MoreMcdonald’s Case Analysis Essay606 Words   |  3 PagesINDUSTRY: Fast Food COMPANY WEBSITE: (www.mcdonalds.com) COMPANY BACKGROUND: Richard and Maurice McDonald started the first restaurant to sell hamburgers, fries, and milk shakes. Then Ray A. Kroc opens his first McDonalds and decides that he could make more money by selling them milk-shake mixers. (Dess, 2010). Overtime they were able to continue to profit till Jim Skinner takes over as CEO and launches specialty beverages, including coffee-based drinks. SWOT ANALYSIS: Strengths: McDonalds seemsRead MoreMcdonald s Corporation International Financial Performance Essay1369 Words   |  6 PagesThis paper analyzes McDonald s corporation and Wendy s corporation international financial performance. Data for various financial ratios have been adopted from income statement, balance sheet and cash flow statement. The biggest fast food chains and widely known are McDonald s and Wendy s. To compare these two companies financial capabilities we will have to look at current ratio, earnings per share, earnings/price, equity/debt ratio and divided yield all need to be carefully thought out toRead MoreMcdonalds vs Burger King1374 Words   |  6 PagesFast food is currently one of the biggest businesses in the United States due to the hectic schedules that the average person has to deal with. It is often necessary to grab food on the go because there just isn’t enough time to cook at home. This is the main reason behind the tremendous success of fast foo d giants such as McDonalds and Burger King. McDonald s Corporation is the world s largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countriesRead MoreHow Has Healthy Living Culture Brought About Changes in Fast Food Industry1163 Words   |  5 PagesHow has the emergence of a healthy living culture in the UK brought about changes in the fast food industry? Brands, menus and packaging. Packaging: As you can see from these two differing Big Mac packages McDonalds has had to change the appearance of its packaging in order to continue to compete with the new healthy living culture. McDonalds now puts full colour pictures of there burgers on the box, so as to give the impression that all the meat and other ingredients in the burger are genuineRead MoreRay Kroc And The Fast Food Industry1428 Words   |  6 PagesIn the world today, Ray Kroc has had a profound impact on the world today with his work with McDonalds and the fast food industry. â€Å"If you work just for money, you ll never make it, but if you love what you re doing and you always put the customer first, success will be yours.† Ray Kroc said which he has defiantly perfected throughout his life. Ray Kroc was born on October 5, 1902 in Oak Park, Illinois. Kroc’s parents were from a small village in Bohemia, which is Czech origin. Kroc’s dad was aRead MoreObesity Im Lovin It1292 Words   |  6 Pa gesObesity-Im Lovin’ It One of the biggest issues that Americans face today is the issue of obesity. With widespread availability of harmful junk foods and cheap fast foods, it is only becoming easier and easier for Americans to hurt their health. With over sixty million people affected by obesity, the numbers are only growing larger by the second. By definition, to be obese is to have a BMI (Body Mass Index) that is over thirty. And with many people, both young and old, eating out of control and

Malcolm X and Martin Luther King, Jr. Essay - 1481 Words

Malcolm X and Martin Luther King, Jr. African Americans are fortunate to have leaders who fought for a difference in Black America. Martin Luther King, Jr. and Malcolm X are two powerful men in particular who brought hope to blacks in the United States. Both preached the same message about Blacks having power and strength in the midst of all the hatred that surrounded them. Even though they shared the same dream of equality for their people, the tactics they implied to make these dreams a reality were very different. The background, environment and philosophy of Martin Luther King, Jr. and Malcolm X were largely responsible for the distinctly varying responses to American racism. The early backgrounds of Malcolm X and†¦show more content†¦Death came for King on the evening of April 4, 1968, while standing on the balcony of his motel room in Memphis, Tennessee, where he was to lead a protest march in sympathy with striking garbage workers of that city, he was assassinated (Kete 99). After, death threats and his home being firebombed, X was shot and killed at the Audubon Ballroom in Harlem on February 21, 1965, while preparing to speak. Malcolm X’s despair about life was reflected in his angry, pessimistic belief that equality is impossible because Whites have no moral conscience. This bitterness and hatred toward Whites partially came from Malcolm’s belief that his father was killed by the Klu Klux Klan. Martin Luther King’s close family oriented background influenced his goal for a united nation. It is evident that the backgrounds of Martin Luther King and Malcolm X had great influence on how they delivered their message of equality. Their unique styles were influenced by the different environments they both grew up in. King was raised in a comfortable middle-class family where education was stressed and dreams and love were generated. Martin was very intelligent in grade school and took his education and soared until he graduated from college with a doctorate degree. On the other hand, Malcolm X came from an underprivileged home. He was a self-taught man who received little schooling and rose to greatness on his own intelligence and determination. Malcolm always made it clear,Show MoreRelatedMartin Luther King Jr. and Malcolm X1491 Words   |  6 Pagesinfluence of this period. Two strong leaders from this era were Martin Luther King Jr. and Malcolm X. Martin Luther King Jr. made a bigger impact on the population than Malcolm X because of his speeches, beliefs, direct and peaceful activities, and the effect his death had on the population. Martin Luther King Jr.’s belief was that people of all colors, including both blacks and whites, could live in eternal peace and equality. King believed that â€Å"an unjust law is no law at all† (Dinar, par.12)Read MoreMartin Luther King Jr. And Malcolm X Essay836 Words   |  4 PagesWithout Martin Luther King, there is no Malcolm X. Without Malcolm X, there is no Martin Luther King. There couldn’t have been one without the other. They were complete opposites; they were two of the most different men. Nevertheless, they were fighting for the same thing. They were fighting for the civil rights of African Americans in a country thought to have been based on â€Å"freedom† and â€Å"equality†. These two men were brave enough to stand up for what they believed in, for what was right. They wereRead MoreMartin Luther King Jr. And Malcolm X811 Words   |  4 Pagesmisconstrued as a harangue. To be more precise, Malcolm X’s outcries can be deemed as both impolitic and radical. There is often a dichotomy between Martin Luther King Jr. and Malcolm X. Martin Luther King Jr. is often noted as taking the most agreeable tactics in order to translate his message. Malcolm X, radically different, approached racism in a more contentious rendering in an already contentious standing. Radical change calls for a radical movement, Malcolm X demanded an American form of equality, inRead MoreMartin Luther King Jr. vs. Malcolm X997 Words   |  4 PagesMartin Luther King Jr. vs. Malcolm X Martin Luther King Jr. and Malcolm X both fought for the same goal, but had different ways of achieving this goal. They both fought against civil rights and were leaders in the civil rights movement. The way they were brought up is a good explanation for their differences; King was brought up in a wealthy family, while X was raised in the ghetto to a poor family. Both fought against unfair laws, Social Discrimination, and Racial segregation, but theyRead MoreMalcolm X vs. Martin Luther King Jr.1723 Words   |  7 Pagesthis momentous time in United States history. Speeches during this period served as a means to inspire and assemble a specific group of people, for Dr. Martin Luther King Jr. and Malcolm X it was the black community that needed to rise up in hopes of achieving equal rights and voting rights for the blacks. Dr. Martin Luther King Jr. and Malcolm X were two of the most prominent leaders and orators at the heart of the Civil Rights Movement. Although both leaders possessed the same objectives, theirRead MoreMartin Luther King Jr. vs. Malcolm X1263 Words   |  6 Pages* Dr. Martin Luther King Jr. and Malcolm X are two people on different ends of the scales, with totally different up-bringings. * King was brought up by a rich black family,with a good education, and a good chance at life. He was a black aristocrat, and a wealthy man. * Malcolm X was brought up in the ghetto, and had to learn to defend himself against racist white children. He was deptived of his father, who was found dead, murdered by a white mob. His mother became mentally ill so he wasRead MoreMalcolm X Vs. Martin Luther King Jr. Essay1717 Words   |  7 Pagesthis momentous time in United States history. Speeches during this period served as a means to inspire and assemble a specific group of people, for Dr. Martin Luther King Jr. and Malcolm X it was the black community that needed to rise up in hopes of achieving equal rights and voting rights for the blacks. Dr. Martin Luther King Jr. and Malcolm X were two of the most prominent leaders and orators at the heart of the Civil Rights Movement. Although both leaders possessed the same objectives, theirRead MoreDifference Between Martin Luther King Jr. And Malcolm X987 Words   |  4 PagesDifference in Approaches Between Martin Luther King Jr.and Malcolm X During the Civil Rights Movement, African Americans, both men and women, fought for basic human rights and opportunities that should have never been taken from them in the first place. These were rights that every being was born with, so it was a very frustrating and exhausting situation to be demanding to be viewed as an equal in a society that thought otherwise. Martin Luther King, Jr. and Malcolm X were two of the most prominentRead MoreCompare the Philosophies of Martin Luther King, Jr. and Malcolm X976 Words   |  4 PagesCompare the philosophies of Martin Luther King, Jr. and Malcolm X. how their goals for the African American community similar and/or different? How their strategies for reaching those goals similar and/or different? During the past century there were two influential people Martin Luther King, Jr. and Malcolm X who grappled with the problem of inequality between black and white people. They both wanted to bring hope to blacks in the US through their powerful, hard-hittingRead MoreThe Beliefs of Martin Luther King Jr. versus Malcolm X Essay1208 Words   |  5 Pagesof Martin Luther King Jr. versus Malcolm X â€Å"I have a dream, that one day little black boys and black girls will join hands with little white boys and white girls and walk together as sister and brother.† (de Kay 75)†¦Martin Luther King Jr. During the past century, the United States of America has wresled with the problem of inequality between black and white people. Two influential people who helped to combat racism and the inequality of man were Martin Luther King Jr. and Malcolm X. Martin

Poop Free Essays

Proposition Number six in California: what did it say? How was it decided? Rights from working in public schools in California. It was not passed due to the support of Harvey Milk, Pres. Carter, and other gay activists who argued for that act. We will write a custom essay sample on Poop or any similar topic only for you Order Now 4. Why did Dan White resign? Why wasn’t he allowed back? Dan White resigned because the salary he was receiving was not enough to support his family. Also found politics to be corrupt and unethical. He was not allowed back because of his arguments with Harvey Milk and other politicians. 5. How do you feel about the public response to Milk’s and Anemone’s murder? I believe the protestors had every right to gather in silence and try to accept what had happened to such great politicians. I completely agree with that one old women that was interviewed on the street that said â€Å"l am a very old women, and I do not want to be around when Dan comes out. I feel as though the protestors were so full of anger with the murders that the violent acts were almost inevitable. I feel as though they did need a way to grieve, but burning police cars took it a little too far, and people got hurt. 6. What happened in the trial of Dan White? Dan White said that he was not planning on killing anyone that day, although he had a gun in his pocket, extra bullets, and went through the window into the building. He also used the â€Å"Twinkle Defense† that he had consumed so much Junk food causing him to do such horrible things. He was sentenced for 5 years in prison for man slaughter. How to cite Poop, Papers

The Noli Me Tangere free essay sample

The  Noli Me Tangere  by Jose P. Rizal, national hero of the Philippines, is the novel with the greatest impact on Filipino political thinking in the 19th and 20th centuries, as well as the widest influence on contemporary fiction, drama, opera, dance and film. Its popularity was rooted in its reflection of the times in which it was written, and has continued because of the characters Rizal created, set in situations that still ring true today. Rizal finished the Noli in 1887, and published 2,000 copies in Berlin. Many thousands more have since circulated, in the original Spanish, and in translations into German, French, Chinese, English, Filipino, and other Philippine languages. Chapter 1 (A Social Gathering) On the month of October, Capitan Tiago (whose whole name is Don Santiago de los Santos) is organizing a luxurious feast. It will be held in his home, which is located in the town of San Diego; more specifically, in Anloage Street. The guests arrive that evening, greeted by Tiya Isabel, the cousin of Capitan Tiago. Friar Damaso, Friar Salvi, Lt. Guevarra (captain of the civil guard), and a foreigner with red hair from another country are some of the important guests that come to the gathering. Many other guests come, most of them uninvited. Before the evening meal, people talk among themselves and discuss different issues of interest. Chapter 2 (Crisostomo Ibarra) Captain Tiago introduces Juan Crisostomo Ibarra, whose clothes clearly depicted he was in grief. Ibarra is the main character in the story, who has just returned to the Philippines from 7 years of studying in Europe. Crisostomo warmly greets Friar Damaso who has a good friend of his father, Don Rafael; however the friar denies the existence of this close relationship. Lt. Guevarra approaches Ibarra and welcomes him, adding, I hope your fate will be much better than your fathers. Chapter 3 (The Dinner) The guests gather at the dining table. Friar Damaso and Friar Sibyla both rush for the seat at the head of the table. The rest of the seats are occupied, and Crisostomo Ibarra notices Captain Tiago is not seated in any of them. Ibarra offers the Captain his seat, but the latter refuses. This is the time Ibarra realizes that the dinner was in fact arranged in  his honor. Friar Damaso is enraged when Ibarra is served the meaty part of the chicken at dinner, while his was the skinny neck. Soon after, Ibarra leaves the scene without waiting for the arrival of his love interest, Maria Clara. Chapter 4 (Cabesang Tales) Cabesang Tales cultivates a piece of land with his father and his family. Because of having to endure hard work and manual labor under the sun, Taless wife and eldest daughter die. At the time of harvest, some men representing a certain religious order lay claim to the land and demand from Tales an annual payment of rent. Having no other choice, Tales accepts the agreement. However, year after year the rent keeps going up in incredible increments and Tales decides he has had enough. He brings the issue up in court, demanding that the religious order provide proof of their ownership of the land. Tales loses the case. Time passes and he is kidnapped by bandits demanding ransom for his neck. In the attempt to gather up enough money to pay for the release of her father, Juli (Taless daughter) borrows money from Hermana Penchang and works for the woman as a servant in order to pay the debt. Chapter 5 (A Star in a Dark Night) Crisostomo Ibarra settles in Fonda de Lala and appreciates from a distance the lively singing and noise around Captain Tiagos house, which could be seen from the hotel window. He ruminates about his poor fathers death, and how life must have been extremely excruciating for him in prison. Meanwhile, at the Captains house, Maria Clara arrives. Friar Damaso shows great appreciation for the lady. Also in this chapter mentions a character of a young Franciscan friar by the name of Salvi, parish priest of the town of San Diego. Chapter 6 (Captain Tiago) Captain Tiago and his wife, Dona Pia, have been childless for years. After consulting Friar Damaso of their predicament, the priest advised them to attend holy mass at the town of Ubando. Shortly after, Pia was with child. However, she had become sickly and troubled for the entire duration of her pregnancy. She died after giving birth to a daughter, Maria Clara. The child was raised by Isabel, Tiagos sister. Friar Damaso became her godfather when she was christened. Maria Clara and Crisostomo Ibarra became childhood friends. Chapter 7 (An Idyll on an Azotea) Crisostomo Ibarra finally finds time to have a private talk with Maria Clara at the azotea of Captain Tiagos house. This is their first time to meet personally in seven years. They exchange thoughts, and prove to each other that neither of them had forgotten their love. Chapter 8 (Recollections) From Captain Tiagos house, after a heartwarming conversation with Maria Clara, Ibarra continues on his way to the town of San Diego. In all of the places he passes through he notices no change in them since he left seven years ago. Chapter 9 (Local Affairs) Crisostomo Ibarra comes across the carriage carrying Friar Damaso. Along the way the priest also bumps into Maria Clara and her Aunt Isabel, who were headed to the nunnery to fetch the maidens things. Friar Damaso tells Captain Tiago something of utmost importance. Meanwhile, in Intramuros, Friar Sibyla is deep in conversation with an old Dominican priest inflicted with a serious illness. Chapter 10 (The Town) This chapter describes in detail the town of San Diego. The town of San Diego has a lot of flat plains and mountains, making farming its primary business. However, because of the Filipino farmers ignorance, the products they produce are sold at a very cheap price to the Chinese buyers. Like most towns, San Diego has a legend around it. There used to be an old Spaniard who came to the town and bought the whole mountain area, using jewelry and clothes to pay for the land. It also goes deeper into the roots of the main antagonist, Crisostomo Ibarra. Chapter 11 (The Rulers) This chapter describes the powerful people in the town of San Diego. Here are the characters that may be said to be in positions of power: (1) Don Rafael Ibarra, (2) Captain Tiago, (3) The town captain, (4) Friar Salvi, (5) The sacristan mayor, (6) The alferez, (7) Dona Consolacion. Chapter 12 (All Saints) Burial practices and rituals in the town of San Diego are described in detail. There is also a very long conversation between a gravedigger and Tasyo the Philosopher. Chapter 13 (Signs of Storm) Ibarra visits his late fathers grave. He finds out from the gravedigger that the parish priest had ordered to dig up his fathers remains, which were subsequently thrown into the river. Ibarra leaves, furious. On his way he meets Friar Salvi, the head priest, at whom he shoots verbal attacks and forces to kneel before him for disrespecting Don Rafaels grave. The priest eventually admits that it was not him but the parish priest before him, Friar Damaso, who was responsible for the shameful act. Chapter 14 (Lunatic or Sage) Tasyo the Philosopher wandered aimlessly from the cemetery. He had had a talk with the town captain, whom he bombarded with superstitious teachings of religion. He had also met the two brothers, Basilio and Crispin, who could not go back home after the sacristan mayor denied them the freedom to leave the cathedral before eight in the evening. On his way Tasyo passed by the home of Don Felipo, whom the latter shared with his wife Doray. Both men discussed the issue of purgatory. Chapter 15 (The Sacristans) Despite the storm, the two sacristan brothers Basilio and Crispin had to go up the bell tower of the cathedral to ring the bells at eight in the evening. Both boys talk about the parish priests lost silver. Crispin, the younger one, was blamed for having allegedly stolen the money. The boy was tortured by the priest and the sacristan mayor. Basilio luckily escaped. Chapter 16 (Sisa) Sisa patiently waited for her two boys to come home. She had already prepared supper. But instead of Basilio and Crispin it was her husband, a drunkard and a gambler, who walked through the door. He ate all the food, leaving nothing for his sons. He went on a rampage, and left telling his wife that if the boys ever brought home some money she should leave some for him. Minutes later Basilio arrived, out of breath and bleeding. Chapter 17 (Basilio) Basilio, drenched in blood, falls into his mothers arms. He tells his mother that Crispin, his little brother, was left at the convent by order of the sacristan mayor. Neither of them had supper. Basilio dozed off and dreamed that the priest and the sacristan mayor had killed Crispin. Chapter 18 (Souls in Torment) The day sparks up with rumors that Friar Salvi is ill. It is All Souls Day, and the streets are filled with people talking about plenary indulgence and all other religious practices and beliefs relating to the holiday. Sisa makes her way to the convent to fetch her son Crispin. She is told that the boy is not there; that the little thief had stolen even more from them, and then made a run for it. Sisa breaks down in tears. Chapter 19 (A Schoolmasters Difficulties) The teacher in the town of San Diego accompanies Ibarra to the place where Don Rafaels body was found, and there Ibarra pays respects to the memory of his father. The schoolteacher mentions to Crisostomo the great help the late Don Rafael gave in enlivening childrens education in San Diego. The story moves Ibarra, and so he decides to build a school for the kids. This, he says, will do great honor and justice to the memory of his father. Chapter 20 (The Meeting in the Town Hall) From the riverside, Ibarra makes his way to the town hall. There people are deciding on the type of celebrations that must be held and organized during the town feast. The older citizens are inclined to having a grand and cheerful celebration. The youth, with the leadership of Don Felipo, are against it.

Water Analysis Essays - Intermolecular Forces, Inorganic Solvents

Water Analysis Water Water is used all around us everyday and is essential in the maintenance of life. Water is a requirement of the human body for the smooth functioning of body systems. Substituting other fluids for water can negatively impact ones health, especially in the case of children. Children who drink juices in the place of water have a tendency to be overweight and are at risk for other problems associated with normal growth. For teens and adults, reliance on fluids other than water also has side effects. For example, the sugar in soda contributes to tooth decay in teens, while in adults, the phosphoric acid can ultimately diminish bone density. Water is an odorless, tasteless, and transparent liquid. It may look colorless in small amounts, but in large amounts such as an ocean, it looks slightly blue. Water is the most common liquid on earth. Three-fourths of earths surface is covered with water. Water is made up of two atoms of hydrogen and one atom of oxygen. Each hydrogen atom is connected to the oxygen atom by a covalent bond. The two H-O bonds form an angle of about 105 degrees. This arrangement results in a polar molecule. A polar molecule is a molecule with a net positive charge at the hydrogen ends and a net negative charge toward the oxygen end. This substance has a great amount of surface tension. Surface tension is a result of the water molecules clinging tightly together. This surface tension is responsible for causing a leaf to float on top of the water. The only liquid with a greater surface tension than water is mercury. Mercurys atoms are so attracted to each other that they tend not to adhere to anything else. Therefore, mercurys surface is able to hold heavier objects up, unlike any other liquid. Vaporization, or evaporation, is the change of a liquid to a gas. Water has a high heat of vaporization. At waters boiling point, it takes 540 calories to change 1 gram of liquid water into vapor. Hydrogen bonding also plays a role in waters high heat of vaporization. Vaporization comes from the rapid moving molecules. These molecules break loose from the surface and enter the air. The hotter the liquid, the faster the molecules move. Therefore, the hotter the liquid gets, the more vaporization occurs. In order for a water molecule to vaporize, it must break from its hydrogen bonds. This process requires taking heat from its surroundings, which, in turn, cools those surrounding elements. This is one way in which animals and plants stabilize their temperatures. Freezing of water occurs when its density increases. The density increases as the temperature drops. The molecules start to move slower and the space decreases between them. At 0 degrees C, the freezing point of water, the water becomes its hardest, or most stable. Water in solid form takes up a greater amount of volume than water as a liquid. Also, ice is much more dense than liquid, therefore the ice floats in liquid. Water supports many different processes. It is a crucial nutrient in the growth of the human body and is a key element in the stabilization of earths ecosystems. Water is the most abundant liquid on earth and is also the most important. Science Essays

Attention Deficit Disorder

Attention Deficit Disorder For centuries children have been grounded, beaten, or even killed for ignoring the rules or not listening to what they're told. In the past it was thought these "bad" kids were the products of bad parenting, bad environment, or simply being stubborn, however it is now known that many of these children may have had Attention Deficit Disorder, or A. D. D., and could've been helped. A. D. D. is a syndrome that affects millions of children and adults in the United States and is a very frustrating and confusing syndrome that often goes undiagnosed.While there is no clear-cut definition of A. D. D., it's known that it's a genetic disorder that affects males more often than females, in a 3:1 ratio, and is marked by a classic triad of symptoms, which are impulsivity, distractibility, and hyperactivity (Hallowell 6). There are two general types of A. D. D.,English: Ritalin (Australian packaging)the stereotypical, high-energy, hyperactive group, and the less known underactive ones that often d aydream and are never mentally present anywhere. Typically, people with A. D. D. are very likable and are usually very emphatic, intuitive, and compassionate, however they have very unstable moods that can range from an extreme high to an extreme low instantly, for no apparent reason. Usually, they procrastinate often and have trouble finishing projects, while conversely, they can hyperfocus at times and accomplish tasks more quickly and efficiently than a normal person could. Often they have short tempers and lack the impulse to stop themselves from blowing up over minor details (Hallowell 10).Although A. D. D. has just recently been discovered and there is still relatively little known about it, it has an interesting history. In 1902, George Frederic Still first thought that the dilemma of problem children was a biological defect inherited from an... Attention Deficit Disorder Attention Deficit Disorder Five year old Danny is in kindergarten. It is playtime and he hops from chair to chair, swinging his arms and legs restlessly, and then begins to fiddle with the light switches, turning the lights on and off again to everyone's annoyanceall the while talking nonstop. When his teacher encourages him to join a group of other children busy in the playroom, Danny interrupts a game that was already in progress and takes over, causing the other children to complain of his bossiness and drift away to other activities. Even when Danny has the toys to himself, he fidgets aimlessly with them and seems unable to entertain himself quietly. To many, this may seem like a problem; and it is. Danny most likely suffers from what is called Attention Deficit Disorder. Recent controversy has erupted as to whether Attention Deficit Disorder in fact deserves the title of "disorder." Some people, like Thomas Armstrong, a psychologist and educator, believe Attention Deficit Disorder is merely a myth; "...a dumping ground for a heterogeneous group of kids who are hyperactive or inattentive for a number of reasons including underlying anxiety, depression, and stresses in their families, schools , and in our culture." (Armstrong 15) However, he and those who question the validity of Attention Deficit Disorder are mistaken. Attention Deficit Disorder is in fact a disorder because it is recognized as such in the American Psychiatric Association's Diagnostic and Statistical Manual of Mental Disorders (Fourth Edition), it is treatable through prescription medication and therapy and if left untreated inhibits one from functioning properly in society. Before delving into the ways in which Attention Deficit Disorder matches the criteria established for what a disorder is, it is important to first understand the disorder and have some background information on it. The symptoms of Attention De...

ME Critical Thinking Mod 5 Essay Example | Topics and Well Written Essays - 750 words

ME Critical Thinking Mod 5 - Essay Example Several economists have regarded income inequality as one of the major concerns. Therefore one cannot ignore the importance of alleviation of income inequality to achieve long term economic growth. It can even be stated that increases in income inequality in the short term will lead to decrease in income inequality in the long term. The US government has taken some initiatives in order to stimulate economic growth of the nation. They have taken the initiative to persuade the private sector to make investments in green technologies. Such type of technologies uses low carbon. Such a policy was followed with the view to restore the confidence of the investors through green investments as well as innovation (Grantham Research Institute on Climate Change and the Environment, 2012). The government currently is not in a position to offset the private savings through extra borrowing. But they have the capability to restore the confidence of the investors if they can choose the right instrume nt with the view to stimulate private investment. Such type of low carbon investments will surely improve the quality of life by not only creating job opportunities but the environment will also reap the benefits of low carbon emission. In order to make the first policy regarding investments in green technologies to be much more successful some initiatives from the part of the government like providing some kind of subsidy or relaxation for the investors can be taken. Such actions will act as the incentives for the investors. The loans for students in the country of US are backed by the government. The loans usually carry a fixed rate of interest but there have been cases where the rates remained high in spite of the overall rate being low. It has been expected that the reform on student loans will discourage adults for further education and women were expected to suffer most (Murray, 2012). The policies of student loans do not seem to upgrade the quality of life as the rates of int erest is significantly high. The interest rates for the students must be the same for all and low as well. If the interest rate is high they are not going to opt for the loans and the economy as a whole will suffer. It is necessary to keep the interest rates low and more and more needy students are to be driven under the purview. The forces of globalization reshaped the global economy. Some of the experts opined that the expanding free trade policy of the government will open up new jobs opportunities. The exports of the country will find its place in the foreign markets and the competitiveness will get boosted. The policy of free trade and that of trade liberalization will open up more opportunities for the exports of the country and so the policy is expected to be gainful for the economy. There are two folds benefits from free trade. The short term advantages include lower consumer prices, wider potential of consumers as well as larger investments in the sector that enjoy comparat ive advantage. Thus the dead weight loss is reduced (Department of Business Innovation and Skills, 2012). Free trade has the potential to create expanded markets for the export sector in the long run. Globalization driven by trade has reached by unprecedented pace. It has laid down the path of creating new opportunities that contribute in accelerating economic growth and reduce the level of poverty. Policymakers have clinched the liberalization of trade in course of time because such policies seemed to enhance economic

Socio-cultural Influences on Consumption Japan Speech or Presentation

Socio-cultural Influences on Consumption Japan - Speech or Presentation Example Shintoism and Buddhism are the major religions in Japan. Some people practice both, as the religions complement each other in many ways. Coming to the language, Japanese is official and widely used, even in case of business communication. Interpreters do the translation in case of language-handicap experienced with overseas business clientele. They expect their language to be valued, even while using it for business, promotional or packaging purposes. People are respected by age and the ancestors are worshipped in Japan. Extended families consisting of uncles, aunts and grandparents were of common occurrence until recent years, when the hike in real estate prices made nuclear families more feasible. However, all the relatives meet up during festivals. Thus, the consumption pattern of the consumers have changed based on the variations in the family structure. Food is an essential part of Japanese culture. The head or the eldest or the most important person is allowed to start the meal first. Soup is an accompaniment, rather than being a starter and slurping noodles even in formal meetings is usual. Japanese remain communicate less while eating, because mealtime is meant for enjoying food. Their food philosophy is of total well-being, termed as Shokuiku. Brief cereal breakfasts, packed or bought lunches and detailed dinners with family are common (International Markets Bureau, 2010). Japanese consumers hold certain taboos, which need consideration in understanding their behavior. Saying ‘no’ is not of common practice in Japan. Pointing anything with chopsticks; usage of number ‘4’; white shirt, black trousers and black suit; exchanging food with chopsticks, etc., remind them of death and funeral and thus, these gestures must be avoided (kwintessential, 2004). Harmony and cooperation are the values that are promot ed in Japan. Education, home and business settings revolve around working with others, being polite even in case of disagreement and learning to live in collaboration. Thus, the societal norms in Japan are community oriented. Diligence and empathy are part and parcel of their behavior, which places the thoughts and feelings of others, before one’s own (Kogler, 2006). People assist others who need their help, by putting aside their own job at hand and they feel embarrassed when they are not in a condition to do the needful. This again reflects the emphasis on consumer service orientation and apt response to command and authority of the employees in the nation (kwintessential, 2004). The code of conduct for businesses in Japan essentially emphasizes courtesy, compassion and consideration. Maintaining a business card in Japanese, exchanging it on important occasions and treasuring those extended by the others form a part of this protocol of reverence. While attending a business gathering, everyone is expected to look well-groomed, formal and be punctual (kwintessential, 2004). Establishing long-term business relations is preferred to immediate

Figures of speech Essay Example | Topics and Well Written Essays - 500 words - 1

Figures of speech - Essay Example Figures of speech Style and outstanding clarity are major features of the profound speakers in the world’s history. The ultimate objective of the figures is to initiate a creative shape of the speech. The diverse figures have unique purposes within the speeches. This is evident in the subsequent analysis of Martin Luther’s speech. Diverse figures are evident in the speech of Martin Luther King Jnr. Artful repetition is a paramount technique in formulating and presenting speeches. This involves a deliberate repetition of words or phrases with an objective of clarity and emphasis. The figure of speech also minimizes the complexity of the concepts at hand. Therefore, the audiences have maximum benefits from this figure of speech. It disintegrates sophisticated details for the interest of the audience. This is an evident phenomenon in the speech by Martin Luther King Jnr. In his third paragraph, he artfully repeats the phrase â€Å"one hundred years later†. This brings an emphasis and clarity about the chronology within the hundred years of an immigrant. Therefore, he skillfully disintegrates the complexity of history and presents a simple account. Assertion is also a paramount figure of speech. This technique ensures a revelation of relationships amongst concepts of discussion. The audience always attains clarity and understanding from the comprehensive comparisons of the concepts under discussion. Under this technique, analogies are essential figures of speech. They signify particular affiliations amongst the concepts of discussion.

Introduction of gatorade company

Introduction of gatorade company Abstract In this term paper I first give introduction of Gatorade Company and then its expansion into international market. The political, economic, social, technological, ecological and legal (PESTEL) environments of the company in India and Porters 5 forces model is also being discussed in this term paper. It also defines the opportunities in international market for Gatorades products, its market selection decision, pricing approaches of Gatorade product for Indian market. Introduction Gatorade is a brand of flavored non-carbonated sports drinks manufactured by the Quaker Oats Company, now a division of PepsiCo. Intended for consumption during physically active occasions, Gatorade beverages are formulated to rehydrate and replenish fluid, carbohydrates and electrolytes. Gatorade started in the summer of 1965 with the realization that the Florida Gators football players could not make it through practice without struggling. Many players reported being dehydrated and playing sluggish during team drills. So the physicians got together and determined what exactly the problem was. The athletics suffered from a back lack of electrolytes and carbohydrates, which was not being replenished with just water. The group of four physicians blended a drink that had perfect balance of carbohydrates and electrolytes. The drink would prove to help the Gator football team perform better on the field, so naturally they called the drink Gatorade. What happened next was rather remarkable because then players started performing better. They finished with a record of 7-4 that season and the next seasons they finished with a record of 9-2, winning the orange bowl for the first time in school history. Eventually, the drink moved into the professional leagues and the first team to adopt it was the Kansas City Chiefs. The chief has trouble practicing in the stifling heat of Missouris summer afternoons and they kept it on the side-lines the whole year. It resulted in the chiefs beating the heavily favoured Minnesota Vikings in super bowl sixth. Soon it become popular to have Gatorade on the side-lines and it started the sports drink category. By 1965, Gatorade had expanded its research in sports science by building the Gatorade sports science institute. The institute allows them to better understand the human body, its needs during the stress of competition and how to improve their products. Gatorade is the official sports drink of the National Football League Major League Baseball, National Basketball Association, Womens National Basketball Association, USA Basketball, National Hockey League, Association of Volleyball Professionals, US Soccer Federation, Major League Soccer, and many other pro or collegiate organizations, providing supplies of the drinks to the teams in all flavors available. Gatorade extended their market to the U.K., in 2008, and promoted this, in part, by becoming the sports drink provider for Chelsea F.C. Composition The original Gatorade contained water, sucrose (table sugar) and glucose-fructose syrups, citric acid, fish oil, sodium chloride (table salt), sodium citrate, monopotassium phosphate, and flavoring/coloring ingredients; some Gatorade flavorings use brominated vegetable oil as a stabilizer. Gatorade Thirst Quencher meets the Food and Drug Administrations definition of a low sodium product. Gatorade is available in a variety of flavors, including the original Lemon-Lime, Grape, Orange, and Fruit punch. In the past decade, several new formulations of Gatorade, including Rain, AM, Fierce and X-Factor, have been introduced with each only being minor tweaks of the original 1965 formula. Gatorade revealed the Gatorade line Energy Bar in 1999. This energy bar was Gatorades first foray into solid foods and was introduced to compete with PowerBar and Clif Bar. Gatorade Energy Bars contain a large proportion of protein, in addition to its carbohydrates. The bar is mainly made up of puffed grains and corn syrup, common components of other energy bars. Gatorades Products Original Gatorade Thirst Quencher Gatorade Fierce Gatorade Frost Gatorade Xtremo Gatorade Nutrition Shake Gatorade Energy Drink Gatorade Energy Bar Propel Fitness Water Propel is a lightly flavored water with essential vitamins and just 10 calories. Available in four natural flavors including Lemon, Berry, Black Cherry and Orange, Propel is currently the market leader in the rapidly growing fitness water category. PEST Analysis of Gatorade Company Political analysis for Gatorade: The government plays a role within the operation of manufacturing these products in terms of regulations. There are potential fines set by the government on companies if they do not meet a standard of laws. The following are some of the factors that could cause Gatorade companys actual results to differ materially from the expected results described in their underlying companys forward statement:- Changes in laws and regulations, including changes in accounting standards, taxation requirements, (including tax rate changes, new tax laws and revised tax law interpretations) and environmental laws in domestic or foreign jurisdictions. Changes in the non-alcoholic business environment. These include, without limitation, competitive product and pricing pressures and their ability to gain or maintain share of sales in the global market as a result of action by competitors. Political conditions, especially in international markets, including civil unrest, government changes and restrictions on the ability to transfer capital across borders. Their ability to penetrate developing and emerging markets, which also depends on economic and political conditions, and how well they are able to acquire or form strategic business alliances with local bottlers and make necessary infrastructure enhancements to production facilities, distribution networks, sales equipment and technology. Economic analysis for Gatorade: The economic stability in the target market facilitates an international marketers task. For example a recession creating increased activity at the lower ends of product price ranges. Rate of interest raises depressing business and causing redundancies and lower spending levels. Economic environment of India affects the international marketing decisions of Gatorade greatly. The economic conditions of a country such as the state of foreign exchange reserves and inflationary conditions also affect the openness of a countrys trade policies. In the recent years, the opening up of the Indian market has paved the way for import and distribution of consumer goods. However, it has put pressure on domestic firms to compete with international brands such as Gatorade, PowerAde etc. Social Analysis for Gatorade: Social change involves changing attitudes and lifestyles. Many Indian citizens are practicing healthier lifestyles. This has affected the non-alcoholic beverage industry in that many are switching to bottled water and diet sports drink instead of beer and other alcoholic beverages. The need for bottled water and other more convenient and healthy products (Gatorade sports drink) are in important in the average day-to-day life. Consumers from the ages of 37 to 55 are also increasingly concerned with nutrition. There is a large population of the age range known as the baby boomers. Since many are reaching an older age in life they are becoming more concerned with increasing their longevity. This will continue to affect the non-alcoholic beverage industry by increasing the demand overall and in the healthier beverages. Technological Analysis for Gatorade: The effectiveness of Gatorade Companys advertising, marketing and promotional programs are the factors which cause company actual result. They make some products look attractive. This helps in selling of the products. This advertising makes the product attractive. This technology is being used in media to sell their products. Introduction of cans and plastic bottles have increased sales for Gatorade as these are easier to carry and you can bind them once they are used. As the technology is getting advanced there has been introduction of new machineries all the time. Due to introduction of this machineries the production of the Gatorade company has increased tremendously then it was few years ago. Porters 5 forces model for Gatorade Company Rivalry among competitors: There is high competition for Gatorade Company because other Sports drink companies are also there which are providing the same tough competition to Gatorade. Rivalry is increasing, as the market decreases, and competitors downsize, the competitors become more or less equal in size and capacity. This means that as economic conditions worsen, competitors downsize and then compete for the same remaining market. Threats of new entry: The threat of new entrants is high in the Sports drink industry because many other companies are also coming in the same market in order to provide cut through competition to Gatorade. Threats of substitutes: Threats of substitutes is very high because many other forms of soft drinks are available in the market which is doing the same work as that of the Gatorade. Bargaining power of Buyers: The bargaining power of buyers is very high because many other sports drinks are also available in the market such as PowerAde so buyer if not satisfied with the product can switch to other companies products. Bargaining power of suppliers: The suppliers power is low for Gatorade Company because other player such as PowerAde of Coca Cola are also present in the market so the suppliers cannot charge high cost by the customers than its competitors. Current Products G Series and Elite Series In early 2010, Gatorade announced its latest marketing campaign, promoting its products as the G Series. Gatorade describes the G Series as a three-part regimen designed to fuel every step of its consumers athletic performance. The first part, Prime, includes a pre-game fuel with B vitamins, carbohydrates, and electrolytes to be taken before athletic performance. G Prime is described as coming soon on the companys website. The second part of the series, Perform, includes traditional Gatorade products such as Gatorade G, G2, and Gatorade powder. The third part of G Series, Recover, is described as the worlds first rehydrating protein drink and is designed for consumption immediately following athletic activity. In addition to the G Series, Gatorade also maintains a line of products called the Elite Series designed for serious athletes. Similar to the G Series, the Elite Series includes products for before, during, and after workouts, as well as All Day nutrition shakes. G2: Off the Field Hydration, Otherwise known as Gatorade 2 (G2), is a low-calorie electrolyte beverage that was launched in late 2007; G2 is currently available in six flavors: Orange, Fruit Punch, Lemon-Lime, Strawberry Kiwi, Blueberry-Pomegranate, and Grape. It is also labeled as a healthy choice beverage. It was the top new food product of 2008, generating the sales of $159.1 million. 2009 Rebranding In 2009, Gatorade began a massive rebranding, resulting in new names for most of their products; however, some products only had name changes: Original Gatorade was relabeled as Gatorade G Gatorade Rain was relabeled as No Excuses Other products were reformulated as well: Gatorade AM was relabeled Shine On, which now contains the addition of 20% RDV of Vitamin C per 8-oz. serving. Gatorade X-Factor was relabeled as Be Tough, which now contains the addition of 20% RDV of Vitamin E per 8-oz. serving. Gatorade Fierce was relabeled Bring It, which now contains the addition of 25% RDV of several B vitamins, including B3, B5 and B6. G2, which was not renamed, now contains the same added B vitamins as Bring It. G2s label was further redesigned at the end of 2009, giving it a silver label and a new slogan: Â ½ the Calories, All the G. Former Products Gator Gum In the late 1970s and early 1980s (as well as the late 90s to early 2000s), Gatorade sold a brand of chewing gum called Gator Gum. The product, manufactured by Fleer Corporation, was available in both of Gatorades original flavors (lemon-lime and orange) and was rather sour-tasting by normal chewing gum standards. In the late 1970s, Stokley-Van Camp (owner of Gatorade prior to 1983) negotiated a long-term licensing deal, with Swell and Vicks, to market Gator Gum. T he gum, which had no functionality or ingredients of Gatorade Thirst Quencher, was discontinued in 1989 after the contract expired. Mueller Sports, in Wisconsin, manufactures a gum called Quench; it is based on Gator Gum but is not the same as what Stokley-Van Camp created. Gator Gums foil packaging advertised that the product Helps Quench Thirst. However, like all chewing gums, the product would not actually rehydrate the body on its own but would, instead, only give the feeling of a wet mouth. However, it did contain electrolytes to assist the human body with the rehydration process. Competition of Gatorade with PowerAde Gatorades main competitive brand is POWERade, made by the Coca-Cola Company. PowerAde is the main competitor for Gatorade, others like all sport exist, but they do not present a challenge to Gatorade. The brand of PowerAde has essentially the same target market as Gatorade: 18-24 year old males who are engaged in athletics. However, PowerAde appears to be looking for the trendier types of consumers. Based upon their company website design, it seems as through PowerAde is trying to offer the attributes of having the cooler drink. PowerAde has a very interactive website compared to Gatorade, one can choose from 8 different varieties of musical beats that represent each unique flavour. The website also allows individuals who are visiting the site to put up their own thoughts about PowerAde. PowerAde does not have a good target market perception; they are considered a second place to Gatorade, PowerAde does not have the same quality of winning athletics that Gatorade has. They also lack scientific research behind their product without a research institute. The future for competition against Gatorade seems bleak. Gatorade owns the sports drink category and much can be done to stop them. Segmentation, Targeting Positioning Demographics The demographics of the Gatorade target market are active males, aged 18-25. They can be students, just starting their career, or well established, regardless of status the majority of them believe they are athletics. They grew up idolizing many different sports athletics and teams, which still have an influence. They make very wide variety of incomes because Gatorade is inexpensive. Education could vary also, most have at least high school level education and some have college experience. Their attitudes can vary a little, but most of them are competitive, care about sports and enjoy their perspective athletics endeavours. These types of consumers may also be interested in other sport-related clothing and accessories. They may be interested in items such as jerseys, hats, shoes or anything that will show off their allegiance to a team, sport or player. Advertisement TARGET MARKET: Athletes CURRENT SLOGAN: Is it in you? TYPES of ADS: commercials, web site, print, sponsorship, partnerships, promotion, etc. Endorsements Gatorade scored a slam dunk in 1991 when it tabbed Jordan to become its first athlete endorser. Although the sports drink brand already dominated store shelves, millions of people still have the Be like Mike jingle stuck in their head so many years later. Other Endorsers include, Mia Hamm Derek Jeter Vince Carter Peyton Manning Yao Ming Positioning of Gatorade Positioning is making unique identity in the mind of the prospective customers. Sports being Gatorades biggest focus, they brand themselves as the best sports drink for an athletics trying to reach their peak performance. They have done this through source credibility, by gathering a group of athletics like Peyton Manning, Dwyane Wade, Derek Jeter, Kevin Garnett and Michael Jordan. All of these athletics are memorable and influential to kids and adults, but Jordan has the most impact. Recent Programs Defeat the Heat Campaign to protect kids from heat illness After a 10 year old boy collapsed on a sports field, he and his mom helped initiate Defeat the Heat which was sponsored by Gatorade, National Athletic Trainers Assoc., and SAFE KIDS. This program teaches kids the importance of staying hydrated while playing sports. Gatorade loves Racing Gatorade has become a huge influence on NASCAR racing by becoming a huge sponsor. They introduced the G.I.D.S. (Gatorade In-Car Drinking System) to give drivers fluids during long races. Makes getting fluids easier Gatorade is able to advertise heavier now during a sporting event that has a huge fan base that increases every year. Expansion Strategies of Gatorade in India Diversification Strategy: Gatorade as US Company will use Diversification strategy in India because it is new product for Indian customers and the market is also new for Gatorade. So for the growth of the product in the new market in order to make people aware of the Gatorade products for increasing market share diversification strategy will be used by Gatorade company. Under the direction of the Quaker Oats company, Gatorades distribution was increased and new flavours have been added. This also included an advertising and promotion campaign held in conjunction with the NBA (National Basketball Association) Championship. Pricing Strategies for Gatorade in India Skimming Pricing: Selling a product at a high price, sacrificing high sales to gain a high profit, therefore skimming the market. Gatorade use skimming pricing strategy in India as they have targeted mostly athletic so they can charge high because of their new product in the Indian market as a division of PepsiCo Company. So skimming pricing strategy can be used by Gatorade Company for Indian market. Competition based pricing: Setting the price based upon prices of the similar competitor products. Competitive pricing is based on three types of competitive product: Products have lasting distinctiveness from competitors product. Here we can assume The product has low price elasticity The product has low cross elasticity The demand of the product will rise Products have perishable distinctiveness from competitors product, assuming the product features are medium distinctiveness. Products have little distinctiveness from competitors product. assuming that: The product has high price elasticity The product has some cross elasticity No expectation that demand of the product will rise Gatorade is priced slightly lower than its main competition, PowerAde. PepsiCo keeps very close control over the pricing of its products, ensuring that every channel member makes a profit. Product promotion for Gatorade is focused in three areas, media advertising, event sponsorship, and contests. The main competitor for Gatorade is the Coca-Cola product, PowerAde. Currently Gatorade seems to have the upper hand because it is experiencing sales growth while PowerAde is not expecting any growth. Gatorade keeps its competitive edge through product innovation. Current Trends Despite aggressive competition, Gatorade was able to maintain its market share in 1997 and make further inroads into foreign markets. The company cited the addition of new flavours in addition to packaging changes, promotions, and scrutinized distribution. Among these were the Cherry Rush, Strawberry Kiwi, and Mmmmandarina flavours, added in 1996. Prior to that, three new flavours, aimed at women athletes, were introduced-Alpine Snow, Glacier Freeze, and White water Splash. Global Presence For many years, Gatorade was primarily a United States phenomenon. In 1992 Quaker Oats decided to distribute the beverage worldwide. The theory was that the drink would be equally successful outside the United States because no other sports beverage because of its distinct scientific formulation and market position is more poised to take advantage of a worldwide opportunity. The company continues to work at expanding distribution beyond the United States, particularly in Latin America and the Pacific Rim countries. More than $20 million was spent on expansion in 1996, resulting in sales of $283 million in more than 45 nations. The number of countries in which the sports drink was sold increased by 10 over the previous year. Worldwide sales increased 19 percent internationally, reflecting growth in both Latin America and Italy. In 1997 international sales climbed 18.7 percent to $335.2 million. By 1998 the company was the worlds leading manufacturer of sports beverages, with Gatorade being sold in 47 countries around the world. The number one sports drink in the United States, Canada, Mexico, Italy, Argentina, Brazil, Venezuela, Colombia, Indonesia and the Philippines, Gatorade is also one of the leading sports drink brands in Korea and Sport Drink Gatorade is marketed not merely as a tasty drink, but as a carbohydrate-electrolyte beverage designed to provide rapid rehydration. How does it work? Well, all food and beverages are absorbed by the small intestine, and Gatorade claims that its 6-percent carbohydrate level and small amount of sodium are ideal for rapid fluid absorption. By comparison, beverages with a higher percentage of carbohydrates, such as fruit drinks and soft drinks, are said to slow the absorption rate of fluids. Gatorade points out that the salt and sugar in Gatorade stimulates people to drink more fluid voluntarily. Current Strategy Target Market Athletes Males 18 to 24 Focused on Point of Sweat Getting to Market TV Ads /ESPN Sports Venues cups, coolers, billboards Sports Magazines Limited Radio Sponsored Events Celebrity Endorsements High School Athlete of the Year Current Market Facts Part of PepsiCo Control 80% 90% of Market Share in North America 1.5 Billion dollar brand Competition PowerAde (Coke) Private Label Isotonic Sports Drinks Water View of Future State Create Brand Loyalty Younger generation Increase market share New Market Non-athletes How Do they Attract Youth? Parenting Magazines Emphasize health benefits of the active child Kids Magazines Sports Illustrated for Kids, Seventeen, etc. Internet Pop Ups / Websites Nick Jr., Discovery Kids, Disney TV Ads on Kids Programming Target Youth Endorsements appealing to the younger child Dora the Explorer, Sponge Bob Video game background banners Form strategic partnerships with other companies, Ex. EA Sports Continue celebrity endorsements aimed at pre-teens/teens Derek Jeter Mia Hamm Supporting Facts Current National Trend is to Decrease Childhood Obesity Overweight children 9 million (3x that of 1980) Children dehydrate faster that adults Instill brand recognition at an early age Studies show taste promotes more consumption with kids Attracting a New Market Non-Athletes Home Improvement Contractors Do-It-Yourselfers Construction Workers SWOT Analysis of Gatorade Strengths Gatorade is the market leader in the sport drink category, dominating the main competition of PowerAde. Gatorade has science to back up their product and it is proven to excel and maintain physical performance during competition. It is the field of play in many professional sports, which means not is it on television, but it is also proven to work at the highest level. A wide array of athletes endorses the Gatorade message from virtually every type of sport. Not only are those, but nearly every one of their athletes proven winners which instils additional credibility in the brand. Gatorade has a loyal consumer base and their brand is held in high regard. This gives them flexibility to expend into other products meant to help athletes. Weaknesses There may be too many varieties and flavours of the Gatorade product, which might ultimately, might confuse and annoy customers. Gatorade also does not have an energy drink and do not have lot of potential to make one because it could lead to dehydration. Work needs to be done in these two areas and they can heal the few weaknesses they have. Opportunities If Gatorade can develop a unique blend that would provide additional energy and keep athletes hydrated it would certainly give them an edge. Adding one athlete from the mixed martial arts (MMA) could help them expand quite a bit. Since MMA has recently boomed in the sports world as the new, exciting form of entertainment. They could also add a vitamin-enhanced hydrator to complete with brands like vitamin water that take some of their target market. Gatorade also has some products listed on their website that have some potential like protein shakes, but they are not promoted as much. Threats New energy drinks flavours present a threat to Gatorade because it is also appealing to the target market of 18-24 year old males. The currency economy also has an effect on what people will consider to buy the grocery store. Finally, Gatorade has to worry about their brand plateauing and losing interest in their target market. Suggestions and recommendations I would like to give certain suggestions to the Gatorade company which are as follows: Gatorade Company targeted mainly athletics and sports persons and there exist a huge potential in the market for them so they should also have targeted other segments in order to have more market share. In India they use skimming pricing approach by which they can charge high prices but if they charge less by reducing the price of the Gatorade products they can increase their sales which give them maximum profits. In Indian market they should have created more awareness among the peoples as less number of peoples knows about the Gatorade brand. For promotion in Indian market they should have used celebrity endorsement such as cricketers or Bollywood stars as they use Michael Jordan for the promotion of their energy drink products. They should have also made the Gatorade products for the rural India as more than 70% of the sector is unorganised and there exist huge potential for growth. Conclusion References GATORADES EXPENSION INTO INTERNATIONAL MARKET-BY-MOHD FAHAD

Harriet Jacobs :: essays research papers fc

In the stories expressed by Harriet Jacobs, through the mindset of Linda Brent, some harsh realities were revealed about slavery. I’ve always known slavery existed and that it was a very immoral act. But never before have I been introduced to actual events that occurred. Thought the book Linda expresses how she wasn’t the worst off. Not to say her life wasn’t difficult, but she acknowledged that she knows she was not treated as bad as others.   Ã‚  Ã‚  Ã‚  Ã‚  Linda’s life was without knowing she was a slave until she was bout six years old. Her father was skilled craftsmen and so his was allowed to work for his profit as long as he gave half to his master. Linda’s mother died when Linda was young, so her maternal grandmother took car of her and her brother William. Her grandmother had been freed by an elderly white woman. Aunt Martha, as was known, was very loved by many including whites and blacks especially by Linda. As soon as she realized her fate in slavery her grandmother became her only female figure of who she really loved and trusted.   Ã‚  Ã‚  Ã‚  Ã‚  As slavery became more and more a part of Linda’s life began to soon change as she learned that she was owned by a white master and his mistress and that she was to do exactly what they asked of her without exception or question. Black slaves were not seen as humans but merely as property who served as servants. They could not accumulate property or belongings or authority because they too were property often compared to â€Å"chattel†. No man or woman had any value except for the price tag placed on them when they entered the bidding block. However, the destiny was different for a man than for a woman in slavery. For a black man, slavery meant long hours everyday, having a family But not having any authority amongst it, dealing with the constant reminder that he as a slave could not protect his wife or children form any harm done by the master, and that if he ever disobeyed he would be beat or killed and there would nothing that could be done in his defense. His long hours worked would never provide money for the benefit of his family. His family was supported by the masters and therefore their primary duty was to obey the masters. For women, slavery had other heart wrenching aspects.

Why Voting Is Important

Voting is one of the most important things that can be done as an American. Voting gives people the right to voice their opinion on pending laws, ordinances, and who they want to be in local and state officials. It also will let people decide who will be the leaders of our country. Voting makes it impossible for someone or one party to stay in office longer than the legal amount of time. Voting gives people the power so there cannot be laws passed without them having a say on it.If a law is being voted on the members of the community, which it will be affecting will have a chance to vote on it. Some elections are won by a very small margins and it could have gone in the other direction if everyone that was eligible to vote, would register and actually go out and vote. People who do not vote, others decide what is good for the way that they will living our lives. Voting decides how American is going to be run and everyone’s voice will be heard.Voting is part of being an America n, and everyone should take advantage of it. Voting is important because it exercises our right to vote as an American citizen to express our issues and ideas. Voting is the most powerful way to express your ideas and opinions. If you didn’t vote you would never be able to argue your opinion on such things as abortion, gas prices, tax dollars, or more better paying jobs. Voting exercises your right as an American citizen to express your issues and opinions.The leaders of our country have always been chosen through the presidential election since the beginning of constitution and by laws. Voting helps decide who will run our nation for the next term. Without voting our country would be ran by monarchy or dictatorship. Voting to decide who will run our country for the next four years is more than important to our survival as a nation of strong free people. Voting makes the difference from being lead by someone we chose as the people than by someone who took charge without the p eoples consent or by their bloodline.

buy custom Outbreak of E.coli and Food Safety essay

buy custom Outbreak of E.coli and Food Safety essay CNN Wire Staff reported on September 25, 2011 that USDA has recalled beef consignment that was headed for Georgia school lunches (CNN Wire Staff, 2011). The report mentioned that 40,000 pounds of beef products (CNN Wire Staff, 2011) were recalled due to suspected infection of E.coli. This step was taken by the U.S. Department of Agriculture as they suspected that the entire consignment was contaminated. The report also stated that the Beef products were being sent to Georgia where they were deemed to be stored in two warehouses. CNN Wire Staff (2011) mentioned that the Beef products were intended for six school systems in Georgia. This is an extremely serious issue as E.coli contamination is responsible for bloody diarrhea, dehydration and, in severe cases, kidney failure (CNN Wire Staff, 2011). It is also responsible for destroying immune system among babies and elderly population. Thankfully, the contamination of the consignment was suspected and detected early by the USDA and was barred from distribution in the schools. The seriousness of this issue is reflected in a separate incident in Germany as reported by WHO. The World Health Organization issued a global alert on 27 May 2011 that An outbreak of severe illness is causing concern in Germany, where 3 women have died and 276 cases of haemolytic uraemic syndrome (HUS) have been reported since the second week of May (WHO, 2011). It should be noted that haemolytic uraemic syndrome is caused by Escherichia coli bacteria. However, unlike the Georgia case, the German fallout was only detected after the actual incidents of reported cases and it has become extremely serious as the outbreak is very rapid and the victims are mostly above the age of 18. Another major difference lies in the fact that the German E.coli contamination is fundamentally vegetable borne unlike its Georgian counterpart. Furthermore, in Georgia, the infection was easily controlled by the authority whereas, in Germany, it is already an epidemic and here the authorities are forced issu e warning and precautionary measures that include Regular hand washing, particularly before passed from person to person, as well as through food, water and direct contact with animals (WHO, 2011). It should be noted that the scientific name of the referenced microorganism is Escherichia coli and it is gram negative bacteria that can be termed as a recombinant DNA. According to Lan, R. (2002) it is generally referred to as facultative anaerobic and non-sporulating and it can affect human, mammal or bird. The outbreak of Escherichia coli is a very serious matter as it affects individuals, public health, society because it is extremely infectious and can spread very rapidly causing epidemic within a very small period. As a result, on a personal level, the news of Georgia is extremely scary as it indicates a possible signal of a contagion that could cause serious toil on individual and society. It should be noted that the article on Georgia was accurate enough as it was reported by CNN and it is a very reliable source. However, the reference sources are more reliable because WHO is considered as the benchmark of food and health safety organization and the other reference, the arti cle by Lan (2002), if also very reliable as it was published in Microbes Infect, a highly esteemed peer reviewed journal. Buy custom Outbreak of E.coli and Food Safety essay

Quotes From the Film Boondock Saints

Quotes From the Film 'Boondock Saints' Two Irish brothers, Murphy and Connor, feel that theyve been authorized by God to clean up the underworld. Predictably a lot of blood, gore, and swear words follow. Each Boondock Saints quote given below is representative of the colorful dialogue that abounds in the film. Connor Well, a penny saved is worth two in the bush, isnt it? Connor You look like Mush-mouth from Fat Albert. Il Duce The question is not how far. The question is, do you possess the constitution, the depth of faith, to go as far as is needed? Monsignor And I am reminded, on this holy day, of the sad story of Kitty Genovese. As you all may remember, a long time ago, almost thirty years ago, this poor soul cried out for help time and time again, but no person answered her calls. Though many saw, no one so much as called the police. They all just watched as Kitty was being stabbed to death in broad daylight. They watched as her assailant walked away. Now, we must all fear evil men. But there is another kind of evil which we must fear most, and that is the indifference of good men. Murphy Were sorta like 7-Eleven. Were not always doing business, but were always open. Murphy Do not kill. Do not rape. Do not steal. These are principles which every man of every faith can embrace. Murphy [to a Russian gangster] So youre Chekov, huh? Well, this heres McCoy. Find a Spock, we got us an away team. Paul Smecker First of all, Id like to thank whichever one of you donut-munching, barrel-assed, pud-pulling sissies leaked this to the press. Thats all we need now: some sensational story in the papers making these guys out to be superheroes, triumphing over evil. Paul Smecker So Duffy, have any theories to go with that tie? Paul Smecker You know, you Irish cops are perking up. Thats two sound theories in one day, neither of which deal with abnormally-sized men. Kind of makes me feel like Riverdancing. Rocco Ill catch you on the flip side. Yakavetta The 90s are killing me. I shouldnt have done that. Youre not supposed to tell a guy youre gonna kill him no more.

Response Paper 4 Essay Example | Topics and Well Written Essays - 500 words

Response Paper 4 - Essay Example Historians in the intentionalist side of the divide believe that the Holocaust has been the Fuhrer’s objective all along and has, in fact, been in the offing since 1919. The policy, which came to be known as the Last Solution, has been credited to Hitler’s madness alone and no one else’s (or at least primarily) though, according to Totten & Feinberg, he was influenced by the anti-Semitism sentiments in Germany and Austria back in the nineteenth century (29). Here, the Nazi structure has been reduced to a mere tool – a mechanism carrying out Hitler’s specific orders to annihilate the Jews in Europe. On the other hand, the functionalist argument dilutes Hitler’s complicity in the Holocaust. The main premise of this stand is that anti-Semitism has flourished in the German society, particularly in the Nazi hierarchy, whose members either wanted drastic solutions to Germany’s problems or to please their Fuhrer or both. Here, it is assumed that such deep-rooted anger towards the Jews made it easier for the bureaucracy to adopt a coordinated program in so short a time to exterminate the Jewish population. According to Berger, there are no evidences that specifically points to direct orders from Hitler himself and that what has been determined was an order to purge Germany of Jews, but with no explicit command as to how this will be achieved (5). In examining the merits and demerits of the arguments raised by the intentionalist and functionalist perpsectives, two important facts emerge. First is that both have legitimate claims to credibility and significance. For example, there are rich sources that demonstrate the systematic evolution of Hitler’s hate towards the Jews and these underscored how it became easier for him to attempt to annihilate the race, using the war as a pretext. Here, it also became easier for historians to credibly justify the sheer insanity of the mass murder. The breadth and

Assess the extent that the UN has been successful since its creation Essay

Assess the extent that the UN has been successful since its creation - Essay Example The Role of the United Nations). What is role is the UN playing today? Has the UN really been able to achieve the target of maintaining peace throughout the world? Has it really become the instrument of the super powers to fulfill their selfish motives? Since its creation a number of questions have been raised on the credibility of the UN. Big nations are bypassing the charter of the UN so how far is it relevant? Is it really going the League of Nations way? The most recent case has been the case of Kosova, where the UN controls the administration. Is that the role UN is supposed to play? Or is that UN was compelled to take on the Kosova due to the hegemony of the super power. Was really the war on Kosova by NATO essential? These are the questions, which are bound to come up while discussing the role of the UN in the world stage. If the UN has really made mistakes in Kosova, has it really understood its mistakes or is it still repeating them? The study indeed shows that the mistakes are still being committed. Is only preventing the war sufficient for the world peace? Can the world be peaceful without the welfare measures? And how relevant is UN really today, when we have seen the recent Afghan war and the Iraq war. These are the questions, which we shall try to answer in our discussions. These are the never ending and controversial questions. The Preamble of the UN clearly states that United Nations was founded to prevent and resolve international conflicts and help build a culture of peace in the world. These intentions are clearly reflected in the departments and the programs of the UN. The UN is taking care of everything that can be the source of the conflicts. The conflict can occur amongst the States or within the States and their causes can also be different. The former can be due to the land dispute, water dispute or other natural resources dispute. The conflicts within the State can be due to religious tensions, due to illiteracy, due caste system

Business Function Integration Paper Assignment Example | Topics and Well Written Essays - 500 words

Business Function Integration Paper - Assignment Example This paper declares that the human resource department, for instance, is responsible for helping an organization attain some of its targets. This is by managing the employees in the firm, and dealing with issues that may rise in the organization. Human resource is linked directly to employees in a firm since it is responsible for how they behave and relate to each other. Professional behaviour creates a pleasant working environment for everyone, thus ensuring an organization’s exceptional performance. This essay makes a conclusion that if one department fails to achieve the targets that are present in the organization, then all the functional areas are bound to fail. This means that all of them need to work together. No one functional area is seen as being superior to another. The togetherness ensures that all of them work toward the organization’s goals. This also prevents conflict, in the long run. Conflict that may emanate from employees who might presumably think their functions in the organization are above others. It is vital for organizations to realise that, in order to achieve success, it is best they look for functional areas that best suit them. The integration of these areas may mean that they will be better placed to tackle issues that may arise. This enables an organization realise its main objectives, and maintain their place at the top. This integration will determine this, and it is through proper management that success will arise.

An analysis of the influence of technology on contemporary interior architecture Essay Example for Free

An analysis of the influence of technology on contemporary interior architecture Essay The analysis of the articles is based on the influence of technology on interior architecture education and of employer’s expectations in the interior design industry. This also addresses the issues faced by interior designers in today’s world and how technology is hindering/fostering their creativity. Talking about the article on â€Å"Technology Changing the Face of the Modern Fit out†, it addresses a strong point of how the interior design industry was never considered as a crucial part of the industry and was dealt with a stereotype attitude that interior designers dealt only with the part of â€Å"decorating† the space until technology gained importance. Technology has now given a 180-degree turn to the industry because of which the industry has finally started gaining the deserved recognition. The underlying point in the article â€Å" is technology hindering or fostering the creativity in interior design†, although is on similar lines like the above mentioned article about the positive aspects of technology, it also talks about the pitfall side of technology on the industry. Their argument is supported with an example cited of a professor from a state university of how although he accepts that the technology has given the students, the most innovative platform to communicate their design ideas, somewhere down the lane, the students who are the prospective interior designers are lacking the basic creative skills and hand drafting techniques. â€Å"Interior Designers’ Perceptions of the Influence †¨of Technology on Workplace Performance† article gives us a different perspective of the influence of technology and how it caters to the interior designers. The statement is supported by examples cited by employees from the industry who have been interviewed of how 2D and 3D software have enabled the designers to get their work done in reduced time in comparison to how it was in the past. It also talks about what the expectations of the employers from new hires are , 2 which includes being efficient in 2D and 3D software which will enable them to be proficient in expressing their design ideas. The other side of the coin is that it is hindering the employers in certain ways. This point is well supported by examples they cite of how in case if the computer crashes the students are unable to come up with a hand made drawing ready for a meeting. The over dependence on the computer has led to this state where the new graduates are finding it tough to inculcate sketching and hand drafting although their competent computer skills enable them to complete a design project in no time. The articles that we have looked at firmly state that the influence of technology has its pros and cons. The use of technology has catered to designers in various ways in terms of the time factor, design output etc. But the basic thing we have to understand is every opportunity has both sides. So technology is definitely fostering the designers but having said that it is better that we don’t become over dependent on it that it hinders our creative and innovative skills of designing. 3 Works Cited (Melinda Lyon 2009) (Moore 2011) (TAUTE 2005) Melinda Lyon, Shiretta Ownbey, Mihyun Kang. International Journal of Instructional Technology and distance learning. January 2009. http://www.itdl.org/journal/jan_09/article07.htm (accessed August 2013). Moore, Tim. Design Build Source. October 05, 2011. http://designbuildsource.com.au/technology- ­Ã¢â‚¬ changing- ­Ã¢â‚¬ modern- ­Ã¢â‚¬ fitout (accessed August 28, 2013). TAUTE, MICHELLE. IIDA. 2005. http://www.iida.org/content.cfm/compass- ­Ã¢â‚¬ vs- ­Ã¢â‚¬  computer (accessed August 28, 2013).

Managing changes in the British Airways organization

Managing changes in the British Airways organization This report is the part of assessment of the managing changes in organisation and on-going research and opportunities available for the different changes in the strategies. For this assessment I have chosen the British Airways as my organisation for the foreseen of the management of the organisational changes and how they can be effectively implemented in an organisation. This report covers all the key aspects for the implementation of the changes within as organisation and also suggests some implications for their successful running. Good organisation structure does not by itself produce good performance. But a poor organisation structure makes good performance impossible, no matter how good the individual managers may be. (Drucker in Mullins (2005) p597) Task 1: Explore the background to change affecting the current organisation Discuss the background to change that exists in todays economy that motivated your organisation to consider Change. INTRODUCTION In todays era we are lining in the organisational world and this world is tending to be change continuously. Organisations in the society are the most important part as they serve many vital and necessary needs and demands of the society and even individuals. NEED FOR ORGANISATIONAL CHANGE Changes are mostly taken as the fears and uneasiness of the unknown. The changes of organisation within a firm or company are subjected to activate by the need and necessity to respond over the fresh opportunities, innovative type of challenges and the responses to the government laws and regulations. There are the external forces that bring the changes are effected by the various factors like innovative technologies, policies, structure of taxes, legislation policies and coming opportunities with different market forces. Organisational changes for the sectors of private area are vital as there is pressure from the different environments over them. There are some kinds of pressures that are due to the changes in the patterns of the work and referred to the place of work or workforce, customers needs and their conflicts regarding the services and products provided to them. So, here in this competitive environment only those organisations can be successful that are adapted to the changes and accept the changes. They must be able to change themselves according to the environment otherwise they would be unsuccessful in future. They then have the risk to takeover and become stagnant. In order to change or adapt they must be clear to define the following in accordance to the changing environment. The nature of any kind of change proposed The origin for the need of changes. According to the Decent Home Standards set by the Government in July 2000 ensure that all social housing meets set standards of decency by 2010, by reducing the number of households in social housing that does not meet these standards by a third between 2001 and 2004, with most of the improvement taking place in the most deprived local authority areas http://www.bankofgoodpractice.org/contentmanagement/documents/pdfhtmlfiles/FD7DF6AA-20ED-3428-8A3B720FC2698940.htm Introduction to the company British airways and reason for the implementation of changes British airways BA is well known and UKs biggest airline at international level. This airway used to carry a huge number of passengers from the various countries and at the international level. This company is not only recognised in UK as well as in the world as the biggest airline. The destinations covered by this airline to the worldwide routes are 550 around across the world globe. British Airways is the worlds biggest international airline, carrying a vast number of passengers from various countries to another. Also the company is one of most recognised airlines in the world. British Airways worldwide route network covers around 550 destinations across the globe. This company has mainly two bases in the London one it Heathrow airport terminals and the other one is Gatwick airport terminal. No doubt that BA is recognised as the largest international services in airlines though it has to face the high competition with its rival US as they tend to pick and drop the more passengers at the domestic level flights. Some time it has to be struggling to keep ahead in the competition. Following entitled some of the problems which have to be faced by the BA. Problems faced by BA: British Airways have faced threats and due to the long standing arguments with its unions, as well as a possible expensive strike ahead, as the organisation has cut thousands of jobs as a part of its restructuring programme. British Airways are currently struggling with staff shortages as the level of absenteeism for the companys employees are high above the average and unacceptable figures for the industry. Employees are said to be unmotivated and morale is low, as increase in pay is low and the restructuring of the company have led to 13000 job losses, the reason being the decline of the economy i.e. some ticket prices lowered to attract consumers, thus decreasing staff bonuses, salaries, redundancies etc., or some prices increased due to maintenance, travelling cost. Failures with BAs  £4.3 billion Terminal 5 (Heathrow) at launching stage, BA blamed the glitches on problems with staff familiarisation, which had a knock-on effect on bags and flights. Technical difficulties also meant major delays in reclaiming luggage, flight cancellations, and suspension of check in service. Anti-airport expansion groups holding protests. This is because these groups are concerned with the level of pollution and harm already caused to the environment. Factors responsible for change in BA: The problems that are outline above are basically due to the internal influences. However, here it is very necessary to remember that there are different environmental factors that have their influence over the strategies of the British airways and even their image, structure and means of operating. As the high-quality process for delineation of the political, social, cultural economical and technical factors usually affect the changes in the organisations in the form of pest analysis for the British airways and illustrate these factors and how they intend to change in the environment. Political factors Upsurges in the prices of the fuel that will drive up expenditures of flying an airplane. Firmer EU rules and regulations related to the noise pollution have affect over the airlines. As there is involvement of Britain in the difficulties in the areas of Eastern nations and Iraq results in the unwilling to go with the organisation. Preferences of Britain regarding not to introduce the Euro has resulted in the decline in the percentage of the travellers to UK. Economic factors Due to increase in the rates of interest there is great impact over the customers and they intend to save their money. They dont want to spend their money and this brings the reduction in the demand of holiday flights. Also there is increase in the taxes of and the flights become expensive. Socio-cultural factors At the instant it is very popular to travel out of the country, nevertheless attitude and taste of the customers changes very quickly. Threats of terrorist attack may reduce peoples desire to fly i.e. 9/11 New York, USA Due to the insecurity and increase in the number of airline crashes there is decrease in the percentage of the passengers travel through the airlines. Most of the British airways flights are non-smoking and stop the smoking passengers to choose these airlines. Technological factors Technology is proceeding in culture so quickly that in the coming future travelling by aeroplane may not necessary or flat outdate. British Airways clienteles are gradually discontinuing the usage of phones to reserve their travel documents or tickets. Having looked at the PEST analysis, it is clear that there is a large threat of the luxury airlines to the British Airways. For this there must be go with the opting the strategic management changes and marketing sources available and to follow up the promotional activities for the BA. Theoretically evaluate the strengths and weaknesses of bureaucratic organizations SWOT ANALYSIS OF BRITISH AIRWAYS SWOT analysis is very useful tool for analysing the changes and the position of the company. It makes the company to be aware of the powers and weakness of the company with the opportunities and threats for the market. It is an assessment procedure for the company to find its strengths, and weaknesses and compared these with the opportunities and threats that can be faced in the competitive market (Fry et al, 2004). The strength of the organisation as well the weakness is related to the past and present, and is taken as the internally controlled factors within an organisation. On the contrary the threats and opportunities are related to point out the present and future of the organisation and for the taking of more outward looking for the developments (Brassington and Pettitt, 2003). STRENGTHS The skills, resources and other kind of advantages of a company are defined as the strength of an organisation relative to its competitors in the market (Griffin, 2002). Accordingly the strengths of organisation British Airways (www.britishairways.co.uk) can be as follow: it continues to dominate Londons major airports it contains the latest check-in technology its communication between managers and staff is very good It is still being perceived as the national airline. WEAKNESSES Weakness as the name implies are the deficiencies or drawbacks or we can say that shortcoming of the resources, skills and other kind of factors that create hindrance to get the competitive advantage form the market (Griffin, 2002). Accordingly the drawbacks and weaknesses of the British Airways (www.britishairways.co.uk) are as follow:- It contains of great labour numbers, particularly in the United Kingdom; It has a dragging back aptitude. 4.1.3 OPPORTUNITIES The opportunities obtain data about economic, financial, political, legal, social and competitive changes in various markets the firm serves or might want to serve (Griffin, 2002). The opportunities of British Airways (www.britishairways.co.uk) could be that:- Expedition in the economic segment of the organization. Perception of the airlines as the national airlines. THREATS The threats of an organisation are defined as the shrinking markets, increased competition, and the potential for new government regulations, political instability in key markets and the development of new technologies that could make the firm product lines obsolete (Griffin, 2002). Accordingly the threats for the organisation British Airways are as follow (www.britishairways.co.uk) It has ferocious opposition from low fare airlines e.g. Easy Jet Its economy is on downturn; Its companies are investing largely in order to improve their services; Its technology offers a short-term advantage Task 2: Develop systems for understanding and involving others in the process of change Identify the key Stakeholders in your organisation and Develop systems to involve those stakeholders in the introduction of change. Stakeholders Every organisation needs the change so that they can satisfy their customers, because the view of altogether of the stakeholders is the important to define the success of the organisation. British Airways wants to comprehend its stakeholders (customers, opinion leaders and employees) for the better to inform the various decisions to be taken. Consequently, detailed and systematic dimension of measurement and research are basically placed to give the important information. Following are the main stakeholders in the organisation to bring the changes and influence the process of the organisation. Customers Shareholders Government Employees Community The brief explanation of these stakeholders is as follow for the better understanding of their role: Customers: The customers are the key factor for the organisation and there must be changes according to the needs and desires of the customers. Customer satisfaction is very important as the satisfied customers become loyal and retained for the long time with the organisation by keep in mind the need and expectations of the customers there must be implementation of the changes within an organisation. This is mandatory for the organisation to be ahead in the completion. Here it is also found that it is easy to keep the existing customer while trying to attract the new customers even these loyal customers attend to bring more customer as they go through the word to mouth procedure and if they are happy and satisfied they will promote the culture of organisation and that will be result in the more customers, so there must be strategies and change by having the customers in mind first. The monitoring of the feedback on the key stages of flights is usually followed each month. They monitor customers feedback on key stages of their flights each month, using a sample of passengers seated in particular positions throughout the aircraft. Shareholders: The shareholders are also very crucial for the organisation as they are the investors and sources of finance for the organisation. The change must happen in the organisation have greater influences over them as they have their investment in the company.so the changes are usually subjected to the shareholders. Employees: Employees are very important for an organisation. As they provide the interface between the services and the customers. The position of the organisation has affect over the employees if they would not happy how they can provide the good services to customers and Community: the community within an organisation includes the working environment with the managers from other countries, employees and to the relevant community and also refer to the organisation that are non-government that enable to manage the processes at the local level and fro bringing up the changes for the substantial advantages for the concerned communities, British Airways is devoted to actuality a good fellow, apprehensive for the community and surroundings. They repeatedly endeavour to develop the social and environmentally friendly presentation, by the objective of guaranteeing that the actions add to the supportable development of the communities in which company perform their function. The government: Her Majestys Prison Service (the Service) is part of the wider Home Office. Since 1993, the Service has been an Executive Agency of the Home Office and that remains the case. Since June 2004, the Service has also been part of the National Offender Management Service (NOMS). NOMS is a huge enterprise spanning several organizations and around 70,000 staff. Analyse and evaluate these systems which you had used to involve the key stakeholder in change process. Change process There is a substantial arguments related to the most suitable process of change for the organisation being having a wide range of literature present in the writings regarding management of change and even there are many tools and instruments for the implication of the changes into the management. But subsequently change is a domineering for all the organisations in order to sustain in this competitive environment organisation to sustain in a competitive environment, the organisation follow up the planned approach for the changes management in the organisational environment. At first Kurt Lewin has coined this term for the distinguishing the changes that was consciously boarded upon and scheduled by an organisation. (Burnes 2000, p.264) The planned approach to change is most closely associated with the practice of Organisation Development (OD) and indeed lies at its core. There are some apparent values that emerged as given as follow (Hurley et al 1992) Empowering employees to act Creating openness in communications Facilitating ownership of the change process and its outcomes The promotion of a culture of collaboration The promotion of continuous learning(Burnes 2000, p.265) These are those values that are incorporated in the British Airways and needs to incorporate into the cultural change for the successful implementation of the foster of the new culture in the organisation. Task 3: Plan to implement models for ensuring on going change Identify number of appropriate models for change that suites your organisation. Models for the changes in British Airways At present the BA is following that enable changes for the long term advantages in the organisation. These models are followed in the three steps as follow: Lewins 3 Step-Model: 1. Unfreezing: This generally entails reducing those current practices and cultural norms that maintain the organisations behaviour. It is likely to taken as the shake-up stage for subdivisions related in the management of the organisational changes. The processes of BA consist of the following: Decrease in quantity of stages in the organisational order. Economizing of workforce of the British Airways. Start of improved programs for the training for the staff, so that they become able to avoid such type of situations in order to avoid such situations, so that the employees do not have to face the problems with the new technologies i.e. Terminal 5 incident. Modifications in the structures and systems of the British Airways. Amendment in the budgeting process. 2. Moving to a new level This contains the actions taken by the British Airways regarding the results of the above step. In this process first there is analyse of the situation and then possible measures are taken to solve that particular problem and to implement the changes by choosing the most appropriate way and path for the action to be taken. After that there is selection of necessary move taken regarding the changes to implement. This step helps to make sure that the new ways are not done for just a short period, and staffs are not reverting back to the old ways, subsequently the following tasks are carried out by BA: 3. Refreezing This is the last step of the model and this relates to stabilising the changes in the organisation. From this step it comes to make sure about the appropriateness of new methods that working safely and in an effective way. This phase does by completely supportive and strengthening the new ways of effort, like system of rewards induction and recruitment and even the strengthening of the culture for the British Airways. Furthermore other big changes that BA has implemented in its organisation are its high-level of Information Technology (I.T). This is becuase information systems and managemenet plays a key role in the airline industry. I.T supports almost every task in BA which most imporatntly underpins the delivery of quality service. Also BA have chosen to intergate better technolgy i.e. self check-in service, and more recently an underground lost baggage collection department, which is around a mile long and directly underneath the airport itself. This is is another path for success in uncertain times. By effectively applicating technology it will definately deliver BAs objectives and goals. Additionally Information Management objectives regarding I.T in BA includes: Supporting the development of the BAs workforce, I.T and associates relations, so that it can deliver genuinely faultless customer service across their own route network and their associates. Improve efficiency of operations and decrease costs as a result of standardised and simplified I.T. Utilize BAs capability and knowledge of the airlines industry processes, in order to deliver the strategic systems, customer service, thus gaining recognition that will help the airline in the future. There are other requirements that are needed for the changes in the British airways are to have outsourcing in the form of subcontracting, like production of the designs and work with another party. This has been used by the British Airways for their business at most for the core aspects of the business. The outsourcing is used to reduce the cost of the expenditures of the organisation. In addition to this there is use of strong strategic alliances by the BA. This alliance includes the joining of American Airlines, Cathay Pacific, Finnair, Iberia, Japan Airlines, Lan Airlines, Malà ©v, Qantas and Royal Jordanian. By following this there is a range of opportunities for the cooperative solutions that are designed in order to provide a world that is seamless. Furthermore BA also involved in the implementing to spent the funds for the advertising of the organisation as it is going to support and sponsor the sports event that are going to be held in London i.e. London Olympic 2012 under cultural and charitable activities (BACC scheme) around the world i.e. 2012 Olympics is proudly sponsored by BA. There are some other aims and objectives that have been set by the organisation in order to meet in the coming future are as follow: Encourage 10% of customers to offset their carbon on ba.com by 2012 Audit 100% of our strategic suppliers for ethical practices by 2012 75% of corporate customers use corporate responsibility as a decision criteria by 2010 In adding there are some key issues of the environmental preservation to which the organisation is committed. These objectives are as follow: Zero waste to landfill in the UK by 2010 Reduce the average noise per flight by 15% by 2015 50% reduction in our net CO2 emissions by 2050 How would you go ahead in implementing one or more model(s) in your chosen organisation and what improvements do you expect to achieve by implementing your chosen model(s). Implementing Change Models Planned Change Change that involves actions based on a carefully thought-out process that anticipates future difficulties, threats and opportunities Reactive Change Change that occurs when one takes action in response to perceived problems, threats and opportunities (Management, Bartol Martin, 1994, Page 208) The management of the changes within an organisation in an effective way is taken as the core issue of the development of the organisation. In this there is involvement of the Lewins three phase model as discussed above. Unfreezing recognition of the need for change and reducing the forces that maintain the current form Movement development of new attitudes or behaviour and implementation of change (new policies etc.) Refreezing stabilising change (are training, structures, new policies and procedures working?). Check, review and re-examine how changes are being implemented. Additional model implementation Mobilising Change: Change is the drumbeat in any organisation. It is unavoidable and thats why it is very crucial for the achievement of the success for an organisation. Demystify lack of clarity can create a fog around your organisations purpose, position and philosophy. Think outside in check the alignment to external environment and scrutinise capability to meet the demands of all stakeholders. Map the system study the leadership team to highlight interdependencies between teams and reveal where development may be required. Communicate and engage explain any change that is taking place. Do this in a way that engages stakeholders and is emotionally compelling, to provoke thoughts and action from your audience (Inside Housing, Paul Oliver, Director, Conduco Consulting, Page 32, 9th December 2005). Conclusion Overall conclusion from the above report, we have looked into the various aspects of the British Airways management of changes, structure and performances and also discussed the processes in which these changes are transferred into the organisation. Whats additional through observing into the several conceivable methods to management change, I must remained able to summary change strategies that require and can be applied by the British Airways, for the effective implementations. However it has to consider here that if all plans for the implementation of changes running in a smooth way. In addition to all it is mandatory for the British Airways to effectively transfer their changes to the organisation so that there must be significant results. There are suggested some key areas in which there is need of investment for the BA are as follow: à ¢Ã¢â€š ¬Ã‚ ¢ Development in the incentives and appraisal schemes etc. à ¢Ã¢â€š ¬Ã‚ ¢ For managers and employees there should be provision of training. à ¢Ã¢â€š ¬Ã‚ ¢ Different franchising actions. à ¢Ã¢â€š ¬Ã‚ ¢ Outsourcing of the peripheral activities References